The “everlasting” frenzy of Apple products has been reinforced as Apple launched their iphone 5C and 5S in late September, 2013. As smartphone market having becoming more and more competitive and elastically demanded with price, Apple fought back its domination over Samsung Galaxy series and Android as it tops its sales among the major U.S. carriers, AT&T, Verizon, Sprint andT-Mobile.
The launching of Iphone 5C hasn’t been as welcomed by the market as it appears on the “Top Sales Charts” in the beginning. Complainants about the expensive price regarding to its physical “no-change” from Iphone 5 except for the choices of colors of the phone cover impeded their value standing of consumers’ view in the market. However, the sales were quickly boosted after carriers like Best Buy dropped Iphone 5c’s price to $50 with a promotion method of providing gift cards or signing a two-year contract.
Besides the marketing strategy of offering promotions, Apple applies its “forward thinking” in Iphone 5S operations. The new technology of fingerprint senor is used to unlock the screen rather than entering password codes. A better qualified camera meets consumers’ needs with higher defined photo-shooting. And a new processor is also embedded in this new phone. These high-end technological features aiming at satisfying higher market needs perfectly demonstrate the smart forecasting that Apple conducted in the expected market.
Works Cited:
Padilla, Richard. “iPhone 5s Tops Sales Charts at Major U.S. Carriers as iPhone 5c and Galaxy S4 Battle for Second”. MacRumors. Monday October 7, 2013. Oct. 8, 2013.
Stern, Joanna. “Best Buy Drops the Price of iPhone 5c to $50”. ABC NEWS. Oct. 3, 2013. Oct. 8, 2013. < http://abcnews.go.com/Technology/apple-iphone-5c-best-buy-weekend-50/story?id=20463745>.