Law I-552 of labeling genetically modified foods didn’t pass in Washington State, becoming a second failed initiative after the same case happened in California last year. Considering that “a New York Times poll released in July, 93% of Americans want labels on food with GMOs” as a powerful social need for GMO indication on food packings, there are stronger opponents, represented by big corporations like“Monsanto, Dupont and Dow”, who impede this law for their own interests.

      If one knew a package of corns produced by Monsanto was genetically modified while an alternative choice of organically grown corns by local farmers is right beside on the grocery shelf, more purchases would be probably driven towards the natural, non-GMO foods. The regulation of labeling GMO could act as economical and reputational threats to the agricultural companies as more costs and “revelation about  foods” involved.  However, as customers, we have rights to know the ingredients of the food and this practice can contribute to a company’s social value and also, in the long run, economic value when it reconceives its productivity chain and is highly recognized by loyal customer bases.

Source: http://edition.cnn.com/2013/11/01/opinion/cohen-greenfield-gmos/index.html?hpt=hp_t5