“Dr. Matthew Lieberman is professor of psychology, psychiatry and biobehavioral sciences at UCLA and author of “Social: Why Our Brains Are Wired to Connect”. “Thinking Business” focuses on the psychology of getting ahead in the workplace by exploring techniques to boost employee performance, increase creativity and productivity.”

          As what is mentioned in class 19’s lecture about Zappos’ ability to maintain a high level of customer service, its productivity benefits a lot from its positive organizational culture and human resource strategy formed in the company. The provision of free food at workplace, the entertaining events held in the office, and the guarantee of health insurance for each employee, all add up to the “happiness” of the employees at work.

          A positive organizational culture which also sheds lights on “social rewarding”, is proven by Dr. Matthew that it directly enhances intellectual rather than emotional motivations which lead to better productivity for the firm.

              “One study has found that employees were willing to give up almost $30,000 in         yearly salary to be recognized for high praise at work. Fair treatment, praise from others, and even the opportunity to help someone in need are all socially rewarding and activate the brain’s most primitive pleasure centers.”

Sources: http://edition.cnn.com/2013/10/31/business/happiness-at-work-why-money/index.html