November 11 is Chinese Singles’ day. Taobao and Tmall, the main Chinese online retailing platform offered massive sales in this special day. According to the weibo of Tmall, they made 30 billion yuan during Singles’ Day and exceeded last year’s sale, 19 billion within 13 hours. It also beats U.S.’s Cyper Monday sale within 9 hours. This record shows offering massive discounts on specific date can increase sales. In addition, the big sales of Tmall attracts more customers.

Taobao is an online retailing under Alibaba Group and it then changes its name to Tianmao Mall to sell branded goods. In 21th century, many people choose to shop online instead of shopping in a real mall. Tmall provides this online retailing platform and offers sales on some special dates, such as Singles’ Day. It has a very organized IT system that sellers can get feedback from customers online to improve. I believe Tmall will continue to increase its sales online, but still it will not replace the real shopping mall as some people still prefer shopping with the actual product in front of them.

http://www.weibo.com/tmall?is_search=0&visible=0&is_tag=0&profile_ftype=1&page=2#feedtop

http://www.scmp.com/business/companies/article/1353890/singles-day-discounts-prompt-online-shoppers-spend-30-billion