Is SmartWatch essential?

Recently, Sony released its SmartWatch 2, but it didn’t get much attention as Samsung’s Galaxy Gear. SmartWatches allows people to check notifications without pulling out the phone from the pocket. This new technology is convenient, but there are only a few people using it as most people believes the SmartWatch is not essential for them.

In the market, SmartWatch was out for a long period, but not a lot of people are interested in buying one. Indeed, SmartWatch still have a series of problems. For example, for Sony’s SmartWatch 2, customers needs wireless headphone in order to answer the phone call. For Samsung’s Galaxy Gear, it has a microphone on the watch, but when it is used in a noisy place, it is hard to hear and talk. For companies selling SmartWatch, they need to hear what customers wants to have a good start. A lean start-up is recommended that the company needs to hear more from customers, not simply managing the product.