Recently, products with gold color become extremely popular in the market. For example, Iphone5s produced with a brand-new color in their product which is gold and the products in this color had been sold out at the first day when Apple Store was start selling. From daily products to jewelry, all of them become people’s first choice.
　　Goods with gold color become a business opportunity to every company.As a result,Starbucks is also selling a new gold tumbler this season.
　　Starbucks catched this opportunity to win customers’ love. In those products, Starbucks have various strengths. First of all, they have loyal customer group who will more likely to support their products. Secondly, knowing how to pander to customer’s favor can increase their sales. Moreover, as it can be see, those product also have nice-looking and good design other that gold color. In addition, Starbucks has a strong brand concept-image to consumers because of their marked logo. Finally, they provide buyers with reasonable price which can also increase the sales.
　　What’s is more, there is an opportunity to increase their profit is that determine Asian people as their target market.   

http://www.starbucksstore.com/drinkware/cold-beverage,default,sc.html