Only after releasing for a week, the iPhone 5 has become the most popular phone ever in history, racking up 5 million units sold during its first three days of availability. The new phone not only brings massive revenue to Apple, but also to millions of IOS developers. Surely, the iPhone 5 has improved a lot from its iPhone 4s with 4G LTE, a longer and larger screen, and a faster processer. However critiques about iPhone 5’s downsides have been dramatically fervent too. So why would iPhone 5 still be so popular in spite of its weakness that people all have been talking about? I think the reason has so do with Apple’s smart marketing strategy. The week before the iPhone 5 was announced, apple already sent out invitations to media, bloggers, and influencers for an in San Francisco in which they hinted strongly the would be unveiling the iPhone 5. In its introduction video, Apple doesn’t go on and on about its complicated technology and hard drive, which people won’t understand. Instead, Apple chooses to use a more personal and thoughtful approach. They talk about how their customers’ lives would be better and easier with the iPhone 5. Apple always advertises its product in a way that is less technical but more personal, which is a good way that can be adapted by technical companies.
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