Noticed that nearly three-fourths of all diseases in India are because of the polluted water, and one in eight Indians still don’t have access to clean drinking water, Sarvajal–water for all, founded in 2008, is a company that sells cleaning drinking water to people in rural India. The company meets my understanding of social enterprises. Except earning money, they provide services or good to people and try to make improvement either for humans or for environment.

It seems like social enterprises are blessed. Sarvajal started with some helps of a charity and the institution behind it. No subsidies went in for Sarvajal, but it still maintains the low price for customers, which is extremely wonderful for poor people in India.

The company uses different strategies in different places based on the reality. For example, it employs people to sell water in bigger villages whereas it installs solar-powered water dispensing machine and uses prepaid smart cards in smaller villages. They are already successful and expanding the market to some rich countries.

Although some important problems remain unsolved, and the company countered the barrier of entry, it will be more successful in the foreseeable future. Sarvajal is on the right track mainly because of the reason it exists. Other things just flow naturally. Customers care about why you do this, so if you show them, and the intention behind meets their satisfaction, they will buy your products or services.

Work cited:

A.R. The Economists. web. 20th May.2013

http://www.economist.com/blogs/schumpeter/2013/03/social-entrepreneurs-india