After reviewing Victoria Yang’s blog in regards to the ineffectiveness of Facebook advertisements, there are a couple of reasons why I believe this marketing strategy might not work to some companies.

1) It is extremely difficult for a company to target and piqued their potential audiences’ interests. Why? That is because Facebook is one of the most popular social media platforms with approximately 1.15 billion users in total! Although its targeting filters enables a company to restrict any of their ad’s target audience based on information that the user provided in his or her Facebook Profile, specific Pages, or Groups, these filters do not apply to users searching on those terms.

2) The advertisements are not engaging or have little interaction. In other words, Facebook users are not likely to click on an unattractive advertisement when they are surfing on the web; they tend to focus on socializing.

Another existing problem is that people are not always searching when they are on Facebook. I assume there is more demand for ad inventory that can be met with the search engine marketing.

Although Facebook advertisements might not be effective, it is indeed another alternative for advertisers to reach out to vast public and create awareness of their products and services.