Flora Sun's Blog

Tim Hortons has become the most effective coffee shop in Canada and the reason for that is mainly because Tim Hortons is a Canadian company, it attracts more domestic customers than many American companies, including Starbucks and McCafe. Now they are thinking about to expand the company and without being a local company, there are a lot of ways they can keep their leading position. First of all, my suggestion will be that they need to differentiate themselves from other competitors. They can do that by providing unique beverage and food. Secondly, since customers in other countries already have a top brand in their mind, Tim Hortons needs to relate their company to the top brand. Therefor, consumers can familiarize with the new coming brand more quickly. Lastly, Tim Hortons needs to carefully select countries, since some of the countries are already dominated by other coffee shops. Also, using different ingredients for different countries in order to satisfy specific needs is another strategy the company can use when they think about expansion.

News Link: http://ca.finance.yahoo.com/news/tim-hortons-increases-q3-profit-113-9-million-132644617.html