How Telus Attracts More Consumers Than Their Competitors
by jiayuesun
When I first arrived in Canada, I had difficulty when choosing cell phone servers not only because there were so many choices, but also because I heard from my friends all companies treated their customers toughly. The bad reputation of the whole market has been an issue and the government tried to interfere to end the unfairness between customers and cell phone servers. One example will be that the time period of the contract decreases from three years to two years. In the third quarter of 2013, Telus has attracted more customers and, I think, the main reason will be that the company becomes more customer-oriented and by providing good customer services, more consumers are willing to choose them rather than any other companies. Telus has a very unique company culture. They are passion for growth and open to change. After they realized that what the customers really demand is better services, they adjust their company to satisfy consumers and in this case, more customers notice the differences between Telus and other companies, which provide them a chance to differentiate themselves in the competitive industry.
News Link: http://ca.finance.yahoo.com/news/telus-reports-13-per-cent-increase-adjusted-q3-144703375.html
http://www.astd.org/Publications/Magazines/TD/TD-Archive/2012/09/TELUS-Reveals-Its-Secret-to-Success