Blackberry is facing lots of problems; they have to cut 4，500 jobs, almost quarter of their employees. The reason caused this situation happened was because their BlackBerry Z10 didn’t have a goods market to sell, Felix Salmon, a financial blogger for Reuters, also put it bluntly: “They failed to win the smartphone wars, they have lost the smartphone wars and now they’re toast. It’s as simple as that,” he told CBC’s Lang & O’Leary Exchange. Nowadays, the smartphone market is controlling by Apple and Samsung, BlackBerry could not follow their steps, because those two companies are moving too fast, they keep changing their technology and made their products becomes better, BlackBerry started the smartphone Z10 too late, Apple and Samsung are more attractive than BlackBerry, the reason is because their brand power, both of them having great number of customers willing to buy in Asia, and all round the world, that’s why Apple wants to focus in China’s sales market.

BlackBerry also facing the lawsuit problem, the stakeholders are unhappy with them, because they are having between $930 millions to $960 millions unsold BlackBerry Z10, this is not what they respected before, they thought Z10 will have great future but it didn’t happened, this is not the first time they suited by investors. According to the lawsuit, the write-down announced on Sept. 20 sent stocks reeling, with share price dropping 24 percent, from $10.52 on Sept. 19 to $8.01 on Sept. 25.

Resource:

http://www.cbc.ca/news/business/blackberry-hit-with-shareholder-lawsuit-1.1913852

http://www.cbc.ca/news/does-blackberry-have-a-future-1.1862945