I am recently read Xiaoyan Qiao’s blog on China Celebrated Single’s Day With Record-Breaking Sales for Internet Retailers. As we can know November 11th in Canada is remember day, but in China, November 11th is signal day, some online shopping companies like Alibaba start a promotion to attract consumer’s eyes, the promotion is that all the stuff they sale online is cheaper than before, some of them did almost 80% off, this is a big temptation for everyone, some people even stay up late and want to be the first one who buy the product, because once all the people buying products at the same time, you won’t able to open the site, the website is jammed. In preparation for Singles’ Day, Alibaba added extra servers and enhanced logistics to deal with the expected surge in demand. E-commerce shopping companies like Alibaba built anticipation for 11/11 by letting consumers put items into online shopping carts before the sales actually began. Tmall said five million customers had already selected more than 40 items each by Sunday evening. Some people even pay extra money to someone who can buy what they want online for them, because they can’t buy it at that day for some reason. Some people just so crazy about online shopping, and we can see that online shopping already became to major alternatives for consumers to purchase products, people prefer to lay on their bed, clicker on their laptop to do online shopping rather than go out and line up to buy what they need. It is reported that Websites under Jack Ma’s Alibaba Group Holding Ltd. reported more than 35 billion Yuan ($5.75 billion) in sales on Nov. 11, some people even do online shopping over seas, and therefore Internet commerce is a new trend in China. Nowadays almost every company have their website for online shopping, hence for traditional business should really think about how to attract consumer’s attention and make them want to go to your actual store. This obviously is war between online shopping and traditional shopping.
Since 11/11 was very successful, some store owner decided to have “double 12” day promotion on Dec.12th.
Reference:
http://www.nytimes.com/2013/11/12/business/international/online-shopping-marathon-zooms-off-the-blocks-in-china.html?_r=0
China Celebrated Single’s Day With Record-Breaking Sales for Internet Retailers.