Our 7th COMM101 class talked about the business plan. The case of Burger King shows that it opened its first outlet in Russia. After completing the assignment during the class, I still have two points want to mention here.
First, the opening of Burger King Outlet in Russia is an important strategy. If Burger King manages this outlet well, it would earn unexpected profits because Russiais a potential country which has giant customers. Neverthless, Burger King would be failed if it does not operate the outlet well. In my opinion,Russiais humanitarian country so that it is important for Burger King to pay attention to the social responsibility. Burger King can promote some charity activities to earn social recognitions to manage the outlet well.
Second, the new way of delivering food called FOOD TRUCK may be suitable for Burger King. Food Truck means some staffs drive a bus which is a flowing store to the roads to sell food. People can buy food more convenient than go to a store. If Burger King operates this kind of deliver method, it would earn more profit than just manage its outlet. Burger King should seek for a much more wider variety of challenges.