Nowadays, there are various kinds of marketing strategies. Some companies post their commercials on the buses and skytrains because the public transportations exist among people’s daily life; and some companies advertise their products online. Whatever kinds of marketing strategies are acceptable to me because marketing are unlimited to its strategies. Nevertheless, some unethical merchants hire Internet marketers to marketing their products perniciously and disloyally.

In the knowledge economy era, networks exist in nature and society widely and we are becoming cannot be separated from network. We join the social networks to connect with people who have common interests with us. Some merchants look with favor in this benefit of the social network; they hire many internet marketers to play the roles of consumers and post various “probation experience” with pictures on the social networks. People have the same interests will reprint these status one by one then a twenty pass hundreds spread. Tens of thousands of reproduced status will create false impression that their products was really useful, however, maybe their products are useless indeed. This behavior is really unethical in my opinion.

For instance, a merchant who sells whitening mask want to let their product widely knows. He will let a model to take a photo before putting on makeup, and then he will take a photo of her after putting on makeup. He would say the second photo is the effect after using his mask (In fact, the beauty is makeup’s effect). Then he will put these two contrastive photos together to ask the Internet marketers to promote it on the social Internet. Consumers will be cheated by the tens of thousands of reproduced status which is just the result of Internet marketers’ unethical strategy. This way of exaggerating the effects of the whitening mask is really unethical.