There were only paper newspaper at past. Nevertheless, because of the development of the advanced technology, there are online newspapers nowadays. Some people even just read the news through their phone’s app instead of reading the paper newspaper. Apps for news which updated frequently let people who take public transportation to go to work feel it is convenient for them to read the news on their way to work; because they only need a phone on hand. Different forms of the newspaper lead to the change of people’s opinion on it.

We know that there are free newspaper in Canada which people can get beside the street or in some public place. By contrast, some countries like China does not offer free newspaper for the public which means that people must pay for the reading of the news. Would you prefer to buy the paper newspaper, or read the newspaper online by free?

Newspaper only survive on buyers ranging from 30 to 80 year old nowadays. Younger ones tend to not buy newspaper and would rather read news off websites. This is what causes to the great decline in the market of newspaper. Young people may read newspapers online. The Internet is a great access for them to get any kind of information they want to know. So the further of the newspaper industry is a worrying one for us to consider about. Would newspaper decline? If newspaper companies were to stop publishing due to low demand, unemployment rate would increase a lot. When unemployment rate increases, the economy will eventually go in a downward trend. So the decline of the newspaper will cause the new social problems.

Links:

http://www.economist.com/node/7830218

http://cleeng.com/blog/trends-in-paywall/

I believe that most international students would meet a problem that it is very inconvenient for them to buy things which are produced in their home country. Recently, I found a Chinese company called “Dotdotbuy” was very popular among Chinese international students; and I find its marketing strategies are really special.

Dotdotbuy acts as a purchasing agent and provides the overseas purchasing service for the Chinese all over the world. There are many advantages of this kind of company, Dotdotbuy provides the convenient for the Chinese who live in foreign country. Here are three features which I find the most representative successful marketing strategies of this company:

• The payment can be completed with foreign currency. Dotdotbuy accepts various kinds of payment methods which means it is convenient and safe for the financial performance.
• The goods would be packaged concentrated. Dotdotbuy could buy things online or in store for the overseas Chinese people and package these goods together to send to them with one package.
• The carriage can be saved with discounts. Dotdotbuy operates strategic cooperation with many famous shipping and logistics groups. The cost of overseas shipping even begins with 12 RMB (2 CAD). And it also has discount for students so this is a benefit for international students. So It is really popular among the international students.

What’s more, the shipping speed is also Dotdotbuy’s advantage. Consumers can receive their overseas purchasing goods as fastest in 7 working days. Consumers also can achieve guarantee of sales return from Dotdotbuy’s perfect relevant system. Dotdotbuy also provides professional consumer-service group to communicate and solve problems which consumers meet when they are shopping.