I believe that most international students would meet a problem that it is very inconvenient for them to buy things which are produced in their home country. Recently, I found a Chinese company called “Dotdotbuy” was very popular among Chinese international students; and I find its marketing strategies are really special.

Dotdotbuy acts as a purchasing agent and provides the overseas purchasing service for the Chinese all over the world. There are many advantages of this kind of company, Dotdotbuy provides the convenient for the Chinese who live in foreign country. Here are three features which I find the most representative successful marketing strategies of this company:

• The payment can be completed with foreign currency. Dotdotbuy accepts various kinds of payment methods which means it is convenient and safe for the financial performance.
• The goods would be packaged concentrated. Dotdotbuy could buy things online or in store for the overseas Chinese people and package these goods together to send to them with one package.
• The carriage can be saved with discounts. Dotdotbuy operates strategic cooperation with many famous shipping and logistics groups. The cost of overseas shipping even begins with 12 RMB (2 CAD). And it also has discount for students so this is a benefit for international students. So It is really popular among the international students.

What’s more, the shipping speed is also Dotdotbuy’s advantage. Consumers can receive their overseas purchasing goods as fastest in 7 working days. Consumers also can achieve guarantee of sales return from Dotdotbuy’s perfect relevant system. Dotdotbuy also provides professional consumer-service group to communicate and solve problems which consumers meet when they are shopping.