Thinking about what should I upload for my first post, I suddenly think about ‘Blog Marketing’. I’m posting about marketing in the blog…so those two are just came up in my mind together. Because the power of internet is getting bigger and most of the people all over the world can share the information, the influence of blog marketing is huge. In this post, I want to share about my experience about blog marketing.
Actually lots of people have their own blog these days, some blogs are just individual blog that they share their daily life. They post the stores and restuarants they visited and share the information and their thinking. Lots of people can get reliable information from the blog. Because people think those information is not from company, but from actually costumer like themsleves. For this reason, companies want to make their own companies blog which can give more information about their product on internet in natural way. For example, I saw the blog which is run by one employee of cosmetic company. She posts about products after she actually uses them. She writes about how she feels after using the product. Also upload pictures of product, and way to use product.
On the other way which actaully affected me to buy some product is the ‘Blog Event Marketing’. The company lends their product to about 200 people and requires them to use the product for certain period of time. After they should post about their thoughts about the product on their own individual blog. After that, the company chooses the best 3 bloggers and actaully gives them the product as reward. The benefit of this blog event marketing is it can give more reliable impression to people who search for the product because they think the information is from normal people who is not related to company.
Therefore we can say that the power of blog marketing is it gives more neutral information to people so that they can trust more. But actually both employees who post about their products and the events participatants are affected by companies.