{"id":330,"date":"2012-03-29T13:41:09","date_gmt":"2012-03-29T20:41:09","guid":{"rendered":"https:\/\/blogs.ubc.ca\/jillkoh\/?p=330"},"modified":"2012-03-29T13:41:09","modified_gmt":"2012-03-29T20:41:09","slug":"augmented-reality","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/jillkoh\/2012\/03\/29\/augmented-reality\/","title":{"rendered":"Augmented Reality"},"content":{"rendered":"<p>Augmented reality is an emerging technology that superimposes computer-generated images on the real world with the help of a cell phone camera or special video glasses. With the recent explosion in smartphone sales and usage, creatives have been challenged to go beyond the boundaries to develop innovative and cutting-edge marketing ideas tailored for the mobile space. Alongside location-based marketing, many brands have focused on augmented reality applications to create the &#8220;wow&#8221; factor and engage consumers with interactive experiences.<\/p>\n<p>According to\u00a0<a href=\"http:\/\/anewkindofmarketing.utalkmarketing.com\/augmented-reality-is-a-marketing-buzz-word-of-the-moment\/\">ABI Research<\/a>, the market for augmented reality (AR) in the US alone is expected to hit $350m (\u00a3218m) in 2014, up from about $6m (\u00a33.8m) in 2008. It will be very interesting to see which brands jump on board this game-changer and how they employ this technology in their marketing mix.<\/p>\n<p>Watch this video to see how National Geographic comes to life with its augmented reality campaign:<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=srbDZjUQwlo<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Augmented reality is an emerging technology that superimposes computer-generated images on the real world with the help of a cell phone camera or special video glasses. With the recent explosion in smartphone sales and usage, creatives have been challenged to go beyond the boundaries to develop innovative and cutting-edge marketing ideas tailored for the mobile [&hellip;]<\/p>\n","protected":false},"author":11018,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6732],"tags":[],"class_list":["post-330","post","type-post","status-publish","format-standard","hentry","category-augmented-reality"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/jillkoh\/wp-json\/wp\/v2\/posts\/330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/jillkoh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/jillkoh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/jillkoh\/wp-json\/wp\/v2\/users\/11018"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/jillkoh\/wp-json\/wp\/v2\/comments?post=330"}],"version-history":[{"count":5,"href":"https:\/\/blogs.ubc.ca\/jillkoh\/wp-json\/wp\/v2\/posts\/330\/revisions"}],"predecessor-version":[{"id":335,"href":"https:\/\/blogs.ubc.ca\/jillkoh\/wp-json\/wp\/v2\/posts\/330\/revisions\/335"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/jillkoh\/wp-json\/wp\/v2\/media?parent=330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/jillkoh\/wp-json\/wp\/v2\/categories?post=330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/jillkoh\/wp-json\/wp\/v2\/tags?post=330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}