Lululemon, the brand which we have all come to know and love, appears to be our downfall. This same downfall has Lululemon swimming in gold.

According to MSN Travel, this is what we all look like

MSN Travel has criticized citizens of Vancouver for trading in the jeans for tight fitting yoga pants. The inability of Vancouverites to keep yoga pants in yoga studios has fashion experts cringing, much to Lululemon’s delight.

Lululemon has created a monopoly in Vancouver, dominating the market with its black pants consumers wear EVERYWHERE. Vancouverites are unconsciously advertising for Lululemon globally, 24/7. Our city has been branded, like Pittsburgh (“steel city”) or Detroit (“motown”), we are now Lululemon city. Thanks to MSN Travel, any mention of Vancouver in fashion circles will inevitably bring up the topic of Lululemon. With its domination over Vancouver, Lululemon now has the support and reputation to expand globally.

On a side note, I also strongly disagree with our ranking, as I can certainly name three cities in CANADA ALONE that dress worse than Vancouver:

1) Yellowknife

2) Iqaluit

3) Whitehorse

“Jealousy works the opposite way you want it to.” – words of wisdom from the little red Lululemon bag

Character, integrity, and honour are what drive college athletes to perform, but are there more hidden incentives? The minority of us who DO know what goes on behind closed doors, choose to sweep the dirt under the rug.

Secrets

Although not a conventional or traditional business, college athletics is a massive “cash cow” for those who run it. A recent scandal broke out when an owner of a tattoo parlor was found with Ohio State memorabilia in his store. Further investigations were run, discovering that this man had exchanged cash, gifts, and prostitutes for the football memorabilia. This act of bribery, or favoritism is illegal in college sports. In addition to this breach of rules, the head coach had attempted to cover-up for his star athletes instead of reporting them. The business side of things proved more important than ethics (OSU and ultimately the NCAA would have lost a ton of money if the players or team was suspended).

“Be more concerned with your character than your reputation, because your character is what you really are; your reputation is merely what others think you are.” – John Wooden

Ohio State University