News Title:
Survey: 71% Of Companies Concerned Over Social Media Risks, But Only 36% Provide Employee Training
News Comments:
Nowadays most organizations are embracing the social media as part of their business strategy because they realize how social media can boost their marketing and advertising strategies. However, when doing so, organizations would benefit greatly from properly understanding and managing the risks of social media.
Generally speaking, there are 3 major kinds of risks associated with the use of social media from the company’s perspective, including reputational risks, legal and employment risks, and information security risks.
The sources may come from the public like they may interact among one another or provide feedback or comments that can negatively impact the organization’s brand and image. On the other hand, the social media risks can also be resulted from Employees who disseminate proprietary information that harms the reputation of the organizations.
According to the news, the majority of the companies interviewed showed their concerns towards using social media platforms for their business. However, the employee trainings rate on social media still leave much to be desired.
To address the social media risks, the organizations should instruct their employees based on the following directions, like performing a risk assessment of inherent risks to pinpoint the likelihood and potential impact of the risks. Also, each department in the organizations should articulate its intended use of social media and make sure these uses align with the company’s objectives. Further, employees should be properly and regularly informed and trained on the company’s social media policy. The company should highlight acceptable and unacceptable social media uses.
With the above suggestions, it is believed that social media risks could be properly addressed and the organizations can then continue enjoy the business opportunities brought by the use of social media platforms.
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