Are there any patterns of consumer behavior appliable to e-marketing strategies?

The answer is absolutely YES!

According to Retention Science (http://www.retentionscience.com/), 65% of consumers shop online in the afternoon and at night. They discovered this after analyzing 100 million online transactions, 20 million user profiles and 100 email campaigns.

So what? For example, if email marketing messages are scheduled late in the day, at least not in the morning, it has a better chance of sticking around, getting read and more importantly, clicked.

It is also found that Tuesdays and Fridays were the best days to reach customers. Promotion offers sent on Tuesdays had a 28% conversion rate and Fridays came in at 27%.Weekends barely convert at all – 3% on Saturday and 6% on Sunday. Maybe that’s because people use those days to shop offline instead.

Retention Science found conversion based on subscription email newsletters predominantly occurs during the first 14 days of the subscription period (89%). The first and third days of subscription deliver the highest conversion rates with 23% and 11% respectively.

So, starting from today, thinking about if we, marketers, can learn something from Retention Science and apply it to the real world online and offline marketing!

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