http://www.insidefacebook.com/2012/01/10/people-talking-about-this-defined/

Today, it is not uncommon to see almost every company now has its own Facebook page in order to connect with its customers as well as posing updates about the latest movement about the company.

In their Faceboo pages, when u see that a company with many “likes” in the page, is that you will automatically think that this company must be very popular in the market place?

What about now if I tell u the fact is, this judgment may not be accurate…what do you think?…

In fact, according to research analysis on Facebook, the metric “talking about this” measures whether the users make meaningful interactions to a page in a week, like making comments, sharing a page/news, checking in at a place and so on. As such, the number of actual users “talking about this” is far more significant that the number of “likes” obtained.

So, what are the implications?

The implication is that the company should not only ask their users to “like” something, but also encourage them to share or comment a post. By then, based on the networking effect, there will be more news feeds pop-up and on-site traffic as a result.

Next time, in order to determine whether a company is popular in the marketplace, don’t just see the number of “likes” they have, but also how many “people talking about this” as well…=]