Hi there, this is Calvin from Hong Kong. As an exchange student in UBC for a semester, I will try my very best to learn as much as I could from this course.

About my expectations towards this course, I would like to obtain the knowledge of the fundamental and critical impacts of Internet and how it changes traditional marketing, particularly in understanding the width and depth of e-marketing opportunities, challenges, and strategies.

Let’s learn from each other in the coming lessons! Yeah!