From the infographic created by DOMO, every minute around 2.5 million pieces of content are being sharing on Facebook, about 300,000 tweets are posted on Twitter, almost 220,000 new photos are being shared on Instagram… Having that in mind, our posts may be easily flushed out in a second. Businesses have to find ways to make their posts stand-out among all the other posts and drive people’s attention as soon as they can. Therefore, visual has become very important for that, which is also the reason why Instagram, Pinterest, and Snapchat are more popular nowadays.
Peter Gasca who is an entrepreneur and small business strategist provided a lot of tips and useful tools for us to learn.
- Colors and Patterns
First of all, using a catchy color ensures that people will notice. However, you should not choose randomly, because color can also pass on some information. Moreover, choosing a color that represent the business would reinforce that brand in people’s mind. Peter suggests to use Paletton.com to find complimentary blends of colors and DeDraeve.com to generate matching color scheme with any pictures that you upload. HEX or RBG code also makes sure you get exact same color in any platforms.
- Images
The images that been selected should be high-quality and high resolution. Death to the Stock Photo is free for use. Dollar Photo Club provides millions of great photos at relatively low fee. Getty Images has more selection of amazing photos, but at much higher prices.
- Layout
Canva provides many template layouts for all social medial channels and also a lot of free designs and photos.
- Typography
Choosing an appropriate font is important because it should align with the information that you are trying to deliver and help the viewers quickly react to the messages. Google Fonts is free to use with a large assortment. Here are 25 free fonts must-have for designers.
When I was doing the email marketing campaign, I realized that people are likely to spend more time on an email with more pictures instead of more texts and the click through rate was also higher. Therefore, I think learning how to make any form of marketing materials, visually appealing is very important. I will definitely use these tools in the future.
Source:
http://newstex.com/2014/07/12/the-data-explosion-in-2014-minute-by-minute-infographic/
http://www.entrepreneur.com/article/239789