Have you ever waiting for an important person to respond your email and wondering whether your email is being opened or not? Or as a company, would you like to know whether your customers actually open your newsletter and how long they spend on it? Even though nowadays Facebook, iMessage, WhatsApp, etc. all notify the sender when messages have been seen, the information like that is not provided by a regular email server and we always have to guess and wait.

Not too long ago, a Toronto Startup named MailTracker has created an app to tackle these issues and it is compatible with all regular email apps in iOS mobile operating system. MailTracker is actually using very simple technology; like other mail analytics providers, Mailtracker also uses tracking pixel technology – a small, transparent image that’s downloaded when an email is viewed and allows the sender to track that particular image from their own server. After installed the MailTracker, users can see whether their emails have been opened, how many times they’ve been opened, what kind of computer they’ve been viewed on, where that computer may be located, and more importantly, how long readers reading the email. These are very useful information, especially for enterprise to have a better understanding of their customers. Since this is so powerful, after this app becoming prevalent, I think people might start concerning about privacy and security issues.

MailTracker will extend to Android and the desktop soon. The app is free for the first two accounts and it has a pro version which can support 5 email accounts for $5 a month. Would you be interested in this app and test with your email today? I just did.

Source:

http://mailtrackerapp.com/

http://www.theglobeandmail.com/report-on-business/small-business/sb-digital/innovation/toronto-startup-drags-ordinary-e-mail-into-the-modern-era/article18298821/