Business situation and decision could be affected by political, economics, social and technology factors in long run. In the example below, the First Nation acts as an essential social external factor that influence the business decision.

In this case, in order to fulfil the increasing population of northeastern British Columbia, BC Hydro planed to construct a dam and hydroelectric generating station on the Peace River to promote oil, gas and mining industries. However, this project was rejected by the First Nation leaders who suggest “B.C. is Indian land”. They are concerned about the destruction of environment and wildlife habitat. Now the B.C. government is seeking a better way of cooperation but not litigation to solve this argument.

In my opinion, I think if a business want to operate in long run, instead of only considering about its internal strength and weakness, it should concern more on the external factors to distinguish its opportunity or threats. In the above case, although BC Hydro business was thinking about building a dam and hydroelectric business to support other local business in order to search for higher productivity and more revenue, it was disapproved by the First Nation as one external social factor. If this business wants to operate and success in long run, it should cooperate well with its external factors.

http://www.vancouversun.com/news/First+Nation+chiefs+stage+Site+showdown/10215965/story.html 

http://www.vancouversun.com/life/Premier+urges+cooperation+more+litigation+government+natives+reach+fork+road/10194776/story.html