. CHANEL, focusing on fashion, accessories, fragrance, make up, skin care, fine jewelry and watches, ranked as number 2 for fashion and number 1 for cosmetics in the World Luxury Associations’ Top 100 Luxury Brands for 2012. Being a powerful leader of today’s fashion world, CHANEL reinforces it’s leading position by helding fashion shows.

With Keira Knightley talking about fragrance COCO MADEMOISELLE, the most suitable words to describe CHANEL are enchanting and luxury.I just can not help myself from loving the advertisement of perfume COCO Noir which is ” Though black…light revealed”. CHANEL’s classic combination of black and white differ itself from other world famous cosmetic brands such as Dior and LANCOME.  http://www.chanel.com

James writes in Premium brands need premium content that using social media cheapens the consumer experience of the brand by being too available. Since fast food industries put brands on kid’s brains, how can CHANEL interest the new generations without the help of vast social media?

CHANEL is an enchanting brand because it has it’s own story. These stories are told through capitvaiting chanel movies which paint out the brand image of CHANEL. Soft focus pulls, pastel hues and inventive audio motifs give us a subtext of sexuality, playfulness and premium that Chanel own so well.