SWAROVSKI is driven by quest for perfection, belief in the power of  innovation and the leader style based on awareness of responsibility for employees and environment

CHALLENGE#1:SWAROVSKI is facing the challenge to formulate the way in which sales force would gain understanding of
clients and then formulate individualized plans that would be mutually beneficial.

STRATEGY: SWAROVSKI will deal with the challenge through developing a comprehensive selling/consultation training program,
including the establishment of in-house training capabilities, to be key to accomplishing
these objectives.

CHALLENGE#2: SWAROVSKI has to have a comprehensive understanding of consumer needs. “We recognized the need to formalize our client sales and consulting processes to help us
capture client needs on an individual basis as well as through our overall marketing
strategies,” says Camus.

STRATEGY: 1.Selecting AchieveGlobal Singapore as their partner.

2. Identify 14 locations in Asia as their audience.

3.equip employees with the skills they would need to succeed, thereby increasing Swarovski’s market share.Building on AchieveGlobal’s Account Development Strategies (ADS) module,
Swarovski incorporated elements into their own Sales Information Systems, a component
of their CRM strategy.