Branding is a very important component of a company. When you think of Nike, you might think of ” Just Do it.” When you think of TOSHIBA, you might think of ” Leading Innovation”. The fact that you know the brand and can associate positively with the brand will enhance the value and satisfaction you get from using the product or service. As a result, almost every firm spends a lot of time and money on branding.

To earn a good brand name, strong brand service is needed. McDonald’s, for example, is very well-known for its fast service, consistent food taste and quality and consistent pricing.

Another very important point for good branding is to understand the hidden valuable attributes and ideas that are different from the majority of the similar business.  A special branding is also the key to successful branding.For example, Lululemon is using a very unique branding method. Nike and Adidas want their consumers to associate words like“speed, comfort and high quality“with them. Lululemon also builds its brand as high quality  sports wears. The special part of Lululemon, however, is to let consumers to associate the brand name with a healthy and active way of living. Lululemon has successfully achieved this by letting its staffs work out every morning before starting to work in Lululemon retail-stores, which is really unique among so many famous sports brands.