I just read an interesting article in the textbook. It argues that the so called “free gifts” increase the cost of the product or service and therefore mislead consumers about the “real” cost. Indeed, there are numerous ads saying that they are offering gift card, laptop and iPhones for free!!! However, if you understand that nothing is totally free in this real world, you will be able to find the tricks behind these “free gifts”.
First of all, you will have to take the risk of giving out your personal information even including your credit card number. In the video, the first step to win a free gift is usually updating your personal information, which makes it possible for your information being disclosed. Then, you have to invite some of your friends to be a member of the web, which makes the amount of potential vulnerable people even larger.
In addition, some of these “free gifts” also have lots of requirements. You may have to complete super complex surveys or purchase great many unnecessary items to win the gift. (Check this: Is the $1000 Free Wal-Mart Gift Card Really Free?)
There is no doubt that a free gift is a good way to make an offer more attractive. But more detailed regulations and laws are really necessary to control this grey area. Otherwise, free gifts will only deceive customers.
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