Just found an interesting article called when should a company be funny in marketing from http://www.wordsellinc.com/blog/content-marketing-blog/using-humor-in-marketing/
Humor plays an important role in marketing areas such as campaigns and advertisements. However, not using appropriately, humor can be a double edged sword. The article provides 7 situations when humor will make a difference in marketing. The third one “when others are being serious” seems to be pretty outstanding. There are certain industries considered to be not appropriate for humor. As a result, the author argues breaking the rule and think out of the box will definitely get you noticed. But this again comes up with an ethical problem. For example, attending a funeral dressing up like Lady Gaga will obviously draw wide spread attention, but such behavior is really inappropriate in certain situations. Generally speaking, humor is a double edged sword, using it in a right way will be attractive while misusing it only leads to disaster.
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