The greatest event throughout the year- Chrismas, is about to coming in one month. There is no doubt that all retailers and marketers are trying their best to attract more consumers. However, due to the economic recession in recent years, will the market experience a harvest this year? According to Deloitte Survey, across Canada, 44 per cent plan to spend less this holiday season than they did last year, four per cent plan to increase their spending, and 52 per cent plan to spend the same amount – which amounts to little or no change in consumers’ spending from the last two years. These data makes much sense than they appear to be. The newly applied HST in BC as well as the depreciation of US dollars makes the neighbourhood a paradise for shopping. Several friends of mine are planning go shopping in US during the vacation. It seems though economic is getting better, people are still cautious about their holiday budget.
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