Recently, Pinterest seems one of the most heating news that people are talking about. If you tell me that you do not know what it is then think about your new FaceBook timeline, which is nakeing good use of the idea of Pinterest. Pinterest allows you to organize images — maybe pretty sunrises or wines you’ve tasted — into boards for specific categories. When you “pin” something new, your followers will see it. They can like, comment or re-pin it to their boards. Like Facebook content, your Pinterest pins can go viral (entrepreneur.com, 08/02/12).

Other than being cool, Pinterest also has some potentials on being used for business. It can be a modern, inexpensive, and creative way for small business owners to use Pinterest to market  their visual products or services. Customers may be more willing to check out one product when they see it posted on Pinterest as a beatiful image rather than seeing it in commercial ad. One more thing to be mentioned is that customers can have immediate and casual communication on Pinterest. It can help seller collect feedback and also simplify the bargaining process. However, if Pinterest is being used as a channel for advertisement, the management team of Pinterest needs to make sure it does not get filled with commercial air.