Nowadays ads have almost become one necessity in our daily life. As an essential branding measure, ads are created for making similar products different. However, products are in fact not that different from each other. Thus, companies have to add and spread something beyond the products(I guess that is why we can not even find the link between the ads and the products it is trying to advertise :p).

Now I believe that ads are trasforming to a special culture. They are no more only maketing tools. Those ads made for environment campains and those ads reminding people of keeping a healthy lifestyle, regardless what they are advertising for, are so meaningful and inspiring that can teach people more than a book can. Here are some ads for environment campain (http://www.thedailygreen.com/environmental-news/latest/environmental-ads-44102408#ixzz1szcxnPeR).

The message: “The first signs of global warming are now clearly visible. We  urgently need to limit greenhouse gas emissions.”

The message: “Non-native species of the California coast.”

The message: “Rubbish can be recycled. Nature cannot.”

Also, I would like to recommand the “Ads worth spreading” available on TED : http://www.ted.com/initiatives/aws.

Here is one example I like:The Return of Ben Ali