I guess everyone knows what Twitter is in Canada, but do know what is Weibo? It is a microblog website in China. Similar to Twitter, people can post a short paragrah attached with picture or emotion on their own page and people can follow others’ post as they like. Here is one example of the interesting application of Weibo.

A Weibo user, whose seems to produce funny and humorous content, posted a few  photos of him using a few Durex condoms as protection of his shoes from the  rain, which was “retweeted” by some of his 8000 followers. In two minutes after  the post was published, Durex’ official account “retweeted” this post to over  100K followers and interacted with people who replied.(http://www.chinainternetwatch.com/1126/case-study-3-lessons-on-weibo-marketing/#ixzz1szUak4rZ)

Funny right? Did you realize that that weibo user just did free marketing for Durex? This guy actually delivered the message that the quality of Durex condems are good. The fact that people can post their own picture with their comments on Weibo makes Weibo a perfect marketing tool. As a Weibo user, I have not seen the trend of Weibo being used for marketing but as the online video and social media advertising are garnering attention, I believe Weibo will soon become a popular and trendy form of marketing tool in China. Here is the data about the change in spending for Ad/Marketing Tactics.