Disneyland and Walt Disney World1 have decided to jettison the system that allowed people with disabilities to go straight to the front of lines for rides. Until now, Disney has permitted anyone with a wheelchair to bring as many as six guests with them to the backdoor entrance3. As a result, a growing number of visitors began abusing the system of the park1 to a point where “black market Disney guides3” were hired to aid people to purposely skip queues.
Spotting this issue allows room for improvement. As the amount of these black markets rise, more and more visitors will become frustrated with the system and Disney will start losing customers. Disney should change their policy by assigning disabled visitors reserved times to go on each attraction based on how early they arrive at each ride. Despite the complaints voiced out by a few with disabilities, this system will be better because it provides a fairer waiting length for all visitors and “a more consistent experience for all guests while providing accommodations for guests with disabilities1,”said Suzi Brown, Disneyland Resort spokeswoman.This new implementation allows Disney to appeal to a widen set of customers, strengthen its business and become a greater threat to its competitors such as Universal Studios and Fix Flags.
Citations
1“Disney Changing Line-jumping Program for Disabled.” Fox News, The Associate Press. September 24th 2013. September 25th 2013
2“Disney’s Line-Jumping For Disabled To Change Because Of Abuse” Huffington Post. September 23rd 2013. September 25th 2013.
3“Disney Resorts Tighten up Rules on Queue Jumping for Disabled.” The Independent. September 24th 2013. September 25th 2013.
4” Disney’s magic bracelet new key to its kingdom” The Blade. January 14th 2013. September 25th 2013.