Walmart has been attempting to present itself as a supporter of renewable energy. In 2012, the company reached their goal of reducing 20% of their greenhouse gas emissions. Just over a month ago, Solar Means Business Report reported Walmart as the leading company in terms of renewable energy adaption, followed by Costco, Apple and IKEA. As the world’s largest corporation, Walmart takes up a huge portion of production energy. But their values of encouraging innovation and constant acceleration to adapt to cost effective as well as clean energy alternatives has successfully established Walmart a clear point of difference. Not only does renewable energy allow Walmart’s cots to go down, it also brings up the competitive level of the company as it forces other corporations to invest in renewable energy as well just to keep up with Walmart’s fast pace. Furthermore, this point of difference is not only sustainable but has financial attractiveness. It is also relevant, distinct and believable to the customers because sustainability is being emphasized more and more and Walmart’s visible progress will help secure them to the top of the industry.

Works Cited:

Peixe, Joao. “Walmart: the Next Clean Energy Giant.” The Christian Science Monitor. October 30^th 213. November 12^th 2013.

“Environmental Sustainability.” Corporate Walmart. November 12^th 2013.

Aiche’s Sustainable Meeting Initiative. aiche.org. November 12^th 2013.