In Yueyi’s blog “Sustainability in Nokia”, she talked about Nokia also focus on producing eco-friendly mobiles not only the quality of cell phones. She mentioned that both products and packaging of Nokia are renewable and 100% recyclable. I agree with her that sustainability of a firm can be a competitive advantage hence attracting consumers by their unique characteristic. Additionally, she also mentioned that companies with sustainability would survive longer in the market because they can easily get more attention from consumers.
However, despite the sustainable competitive advantage of Nokia, it actually has lots of problems now. The biggest problem is its Windows phones. Despite owning almost all Windows phone sales in the market, and making great phone hardware, Nokia is not even in the top 5 when it comes to smartphone sales. Fortunately, Nokia made a public pact with Microsoft and customers. If it makes Android devices, many would see it as a tragedy for Windows phones, potentially dragging down already weak sales of its entire line. Currently, Nokia survives in the competition with Windows phones, however, if it cannot find a way to encourage more manufacturers to stick with Windows phones, Nokia will again, stand on the burning platform. Therefore, apparently sustainability could not help Nokia increase its profits a lot.
Resource:
http://www.digitaltrends.com/mobile/nokia-windows-phone-problems/