Pike Place Fish Market is found in 1930, an open air fish market located in Seattle, Washington’s pike place market. It is well-known for their special tradition of fishmongers throwing fish purchased by customers before they are wrapped. The market is now a popular tourist destination in Seattle due to its their particular way of doing business and also their relaxed and cheerful working environment and culture.
The working environment and organizational culture of Pike Place Fish Market is well -developed, strong and positive. Employees in that market are really enjoying their work everyday and they do not have to follow certain rules and regulations while they are working because they are actually having a lot of fun. They also use the behavior which is “throwing fish” in the market as a ritual to attract customers and this activity enhances the strength of the whole culture. All members in the organization accept and share the core values and beliefs. This strong and positive organizational culture helps forming the great commitment to the group and the integration of the organization.
Additionally, this kind of culture in Pike Place Fish Market is maintained by the top management or the founders. Employees area actually socialized into the culture, and will be more easily socialized ti the extent that the employees’s values match those of the organization.