15,0000 smartphones have sold out in 2minutes and 56 seconds in December 28^th,2012(Lei Jun,2013).It’s Xiaomi, a smartphone designed and made in China, has become an arch rival to IPhone 5C in China.

Xiaomi Inc , a privately owned company with design, produce and sell electronic stuffs, was built by Lei Jun and his Xiaomi group in Beijing, 2010(Xiaomi Inc, 2010). They wanted to produce a smartphone which cater on the consumers who are crazy about smartphones but can’t afford the high price of many international brands such as IPhone, Nokia and Samsung.

,Xiaomi Mi3,the would fastest Android OS smartphone with a 5-inch screen, NVIDIA Tegra 4 chip and 13 million picture element will be pushed into the market at 15th October(Xiaomi,2013). Surprisingly, its fixed price is only 1999RMB, as an IPhone 5C is cost 4299RMB in China (Jingdong Online Shop, 2013).

Xiaomi has successfully solved the problem which IPhone 5C wanted to solve—produce a high quality smartphone with cheap price. Many people wonder that whether Xiaomi can get profit from such a low price. As a matter of fact, Xiaomi Inc sold 7.19 million smartphones in 2012,and its net sales is 12.65 billion(tax included).

Xiaomi’s appearance brought a stream of fresh blood to the smartphone market, it shows that high quality does not equals to high price. It is no doubt that Xiaomi is a winner in the smartphone market of China.

3. Baidu Baike,http://baike.baidu.com/link?url=SHFNTN_K0Dotv_0zc2iDszFIP7myPP3UE3BbTzyH3afIJKW3HZB88rhhB2gh7oAX_aCc90qH2xy-G61_-6soEa

4. Xiaomi Mi3,Xiaomi Keji http://www.xiaomi.com/mi3