Starbucks is trying to make a new trendy by opened a tea bar in New York City named Teavana Pine Teas+ Tea Bar. This newly opened tea shop offering various tea beverages, sweets and other food with a similar price as Starbucks’ coffee productions.

The recent survey shows that more and more people are willing to have a cup of tea when they want to have something to drink. At the same time, tea orders are one of the fastest-growing drinks in Starbucks café. Interestingly, other tea shop owners are more delighted than worried when heard this news. Instant of a strong competitor, Starbucks actually can attract more consumers’ interest to tea productions.

As tea has become fashionable again, it is a wise and timely action for Starbucks to a take an action on tea production area. As Teavana used to be a chain to sell boxed and loose tea, can it switch into a shop who sells freshly made drink successfully? It is a risk to both Starbucks and Teavana but worthy to have a try. Hope Starbucks can do as what its CEO Howard Schultz said, “Elevates the tea experience in the same way we’ve done for coffee.”

Resources:

1.      Johanna Derry, Friday 25 October 2013 13.11 BST, Starbucks tea house: can the coffee giant make a decent cuppa

 http://www.theguardian.com/lifeandstyle/wordofmouth/2013/oct/25/starbucks-tea-house-independent-cuppa

2.      Candice Choi October 23th 2013 Starbucks to open ‘tea bar’ in pursuit of new trend http://www.theglobeandmail.com/report-on-business/international-business/us-business/starbucks-to-open-tea-bar-in-pursuit-of-new-trend/article15022318/