In Ashley Lutz’s blog <Three Reasons W HY Costco Is Beating Wal-Mart And Target>, he listed three main strategies made Costco achieved such a big success and compared the difference between this retailer and other supermarket giants such as Wal-Mart.

Business at Costco is thriving when competitors are struggled to attract consumers who have low consuming ability in term of making a bigger profit. Unsurprisingly, bargains and deals are the main reason to made Costco’s incredible success. Costco sacrificed its store displays and the variety of goods to offer consumers a lower price. In addition, Costco helps shoppers to save up to 55% on groceries by letting them to buy in bulk at warehouse chains. This strategy attracted and kept customers who want to buy some normal goods in a lower price successfully.

The other two reasons made Costco posting gains are focused on local markets and changes its brand names often. These two strategies made Costco cater for the consumers’ requirements, selling what they need and offering what they want. Those are what other supermarket giants cannot achieve.

In my opinion, supermarket is not a market that offering what you have but a place which selling what consumers need. Costco achieved this goal.

Link:

http://www.businessinsider.com/three-reasons-costco-is-beating-wal-mart-2013-11