Since Kazuo Hirai has become the CEO of Sony from 2012, he made several big revolutions such as stripped non-core business and sold off real estate projects. After that, Sony was able to breakeven and started to make profit.

Before his took office, this electronics giant has become a money-loser for nearly 4 years. Since the fiscal year 2008 it showed a loss at 98.9 billion yen, itgot great deficit in fiscal year 2009(40.8 billion yen), 2010(259.6 billion yen) and 2011(456.7 billion yen, about 5.7 billion American dollar).

Besides, Kazuo is trying to change the culture of Sony. Compared with the time of Howard Stringer, Sony gets a faster ritmo on decision making and new products producing, which is impossible to Sony before 2012. It has been said that Sony will launch several new products next year,” Interesting products will be the important weapon in the Sony attack.” Kazuo Hirai said in the October of 2013.

The ability of producing trend-setting products used to be Sony’s core competence. But it has been put on a passive position because of missed the opportunities in the Internet Era and Mobile Era. Sony has to catch up with the path of change in the future.

References:

Liang Luo，Sina News 13,11,2013  SONY’s defense and offense.

http://tech.sina.com.cn/it/2013-11-13/01448907810.shtml