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Another challenge to Obama: Keystone XL Pipeline, Yes or No?

Economic developments brings more and more environmental concerns these days. It is the role of the decision makers to ensure that things are solved in the best way. Obama now faces a complex situation, in which, he has to decide between the easily achievable economic growth and a healthy environment. Keystone XL pipeline will bring new employments into the economy, and this will solve one of the biggest problems existing in the country. However the environment threat that the pipelines may produce raises people’s concern.

This conflict is more complex than the others because it also involves political issues. The opponents to the project emphasized on the relationship of the decision and Obama’s responsibility as a President. If Obama ignores the protest, he will go against his stand in the election on environmental protection. However, if he ignores the positive effect that the plan will give to the economy, he may create negative image in the public’s eyes. The plan also have a great impact as it holds concern of two countries, both USA and Canada. The solution to this problem should be acceptable to both the countries.

Even though the plan will create jobs and energy independence, as Kessler said, these jobs are not sustainable. It would be  better to find other ways to create more sustainable jobs than creating temporary job through plan that will give harm to the environment. Whether to be hated by the future generation or secure the president position through creating jobs now is Obama’s own choice.

Sources:

http://www.transcanada.com/keystone.html

http://business.financialpost.com/2012/09/20/why-romneys-energy-czar-once-lobbied-to-block-keystone-xl/

http://www.ctvnews.ca/politics/resurrecting-keystone-xl-concerns-activists-rally-in-washington-d-c-1.1043046

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Veggie Hin-Donald’s? Relating to Mingchi Choo’s blog

McDonald’s now occupies 18% of the market share in North India and operates 250 stores across India. Its ambition’s greater – 1000 store by 2020.  With the fast growing fast food market in India (25-30% annually, 17% from franchises), it is not hard for McDonald’s to achieve its goal. However, will veggie McDonald’s effectively help its growth?

Localization is especially important in a traditional country like India. However, in my opinion, a fully localized McDonald’s is just going too far. Fully localized McDonald’s does holds better point of parity, but it loses its point of difference at the same time. Why would people go to a foreign restaurant to get local food? By completely localizing, McDonald’s is putting itself into a greater competition with all local restaurants.

Also, full localization makes the brand exclusive. Being a big fan of Indian KFC, I prefer the more international taste of KFC in comparison to McDonald’s. McDonald’s is aiming to locate it’s veggie stores in the tourism places. The consumer group will be more international. Veggie McDonald’s does not fully matched the demand, either traditional Indian or international. The name McDonald’s keep away the demand for traditional Indian food, and the veggie options also keep way another.

Source:

http://www.bbc.co.uk/news/business-19479013

http://www.scribd.com/doc/13142703/Marketing-MixMcdonalds-India

http://export.gov/india/build/groups/public/@eg_in/documents/webcontent/eg_in_049379.pdf

http://articles.economictimes.indiatimes.com/2011-08-28/news/29935857_1_kafeccino-kfc-s-krushers-colonel-sanders

http://www.businessweek.com/news/2012-09-05/mcdonald-s-plans-first-vegetarian-outlets-in-india

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UrtheCast – a wider view for everyone.

Introduction to UrtheCast

Technology changes ever day to make people’s life easier. UrtheCast is one of those companies that observe the changes, find opportunities, and eventually lead the changes. It saw the niche in the market and created a platform combining the  utility of Youtube, Google map, and social networks all in one by uploading life videos. It allows sharing, not only in picture format, but also as videos.

The cost of this plan is high. The company needs to hire skilled technicians,  build return camps, buying licence from Russian satellite company, etc. However the business will earn profit, the founder guaranteed. Where does the money come from? It’s founded by private shares. It has received $4.5million from the latest round of fiance. Also, its revenue model includes:

  • Earth Observation Data sale
  • Media Content Sale
  • Application Platform Sale
  • Web Advertising

These money helps the company to set up the operations, and gain revenue continuously once the operators are set up.

There are some questions toward the life camera, especially, privacy. However, people should understand that the camera will not resolute every single person that is covers. Farther more, only information that is already been published will be shared by UrtheCast.

Sources:

http://www.prweb.com/releases/2012/8/prweb9807289.htm

http://www.urthecast.com/

 

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