This video project was a really interesting learning experience. I learnt a lot about the brand Coca Cola and the soft drink industry in general. I also was exposed to video making, which I have never done before.
We picked Coca Cola because it is something everyone knows and it does not have a wide range of products under its name. However after some research was done, we realized that we were totally wrong. Being one of the most known brand in the world, Coca Cola has hundreds of brand producing all kinds of soft drinks. Unlike different sports wear or various cosmetic products, different soft drinks target to very different consumer groups. We understood the difficulty of our project through in-dept research and decided to focuses only on one product line-Coke.
Since the company has a huge audience, it was hard for us to structure the assignments and delegate the work. We ended up with doing the project in smaller groups of two for the first two assignments. It was interesting to work with different people. My teammates all have different strong skills. I learnt how to improve my research skill from working with one, and writing skill working with another. My team leader, who automatically became the leader after the first meeting, shows me how important a clear structure is to writing.
I realized that I need to improve myself to match up with other team members. One of the skills that I would like to learn is video editing. It was very important for our final submission, but I could not help because of my lack in experience. I learnt the importance of video making from the presentation given by learning technology and I am hoping that I can have more opportunity to learn about it.
This project required lots of effort, but I believe that the effort that I put in was definitely worth it.
