Shayne White, a doomsday-prepper, argues that gold maintains its value for thousands of years, whereas Dollars and Euros had collapsed. He argues that we will be able to use the gold for whatever we want to trade with new currency later on. Also, even in short term, gold is good for preparing for any kind of disaster. On the other hand, Lang who owns chicken farm thinks that chickens are more valuable than the gold. She said that even if the stock market is going into severe problems, the chickens will remain its own value. Mainstream economists say the value of gold is different depends on the culture. For example, in India 22K gold is the real gold for them where other people think less than 22K gold is also a real gold. It is part of Indian culture as gold is related to god. Some economists say gold is a great thing to invest because it does not pay interests, dividends like share of stocks, and owners have to pay to store it for physical gold. Gold is a favour for investors who fear other assets such as paper money. However, gold has a disadvantage of being not proactive. Economists thinks that the reason why the price of gold keep rising is that because people with market fears are buying gold hoping that other people with market fears will buy it from them for a higher price. So the value of gold is actually the emotion that we put on it. Also, the preppers are the most extreme example because they continue to buy gold at high prices because they believe it will hold its value at the end of the world. In the doomsday scenario, gold may not be a preferable choice because people will fight for food, water, or shelter instead. Gold lacks utility and is unproductive as it will not grow as physical asset. On the other hand, chicken will give you other chickens; it is intrinsic value.