10 years ago, South Korea’s company ‘Hyundai Motor’ was not well known because the products were fragile and not advanced as it is today, which many customers preferred other companies like BMW and Honda. Recently, Hyundai Motor became famous for making cheaper cars than any other companies, and now the company is popular and well known for creating the most efficient and practical cars that middle-class people can afford.

However, domestic customers tend to believe that Hyundai Motors sells better quality motors in offshore markets at affordable prices while serving lower quality motors in the domestic market at much higher prices in Korea. Moreover, there are some believable rumors that Hyundai Motors has used different materials for different purposes which they use better materials for those shipped to other countries. If the rumors re true, the comply should fix its policy of discriminating against domestic customers.

Official from Hyundai Motors explained that the company has to make products based on the global standard if the company want to keep exporting their products to other countries which makes the company more difficult.

Unfortunately, domestic customers believe that the company is being unethical and unfair to local customers due to price discrimination.