Recently, WestJet wants to add one more row of seats on its planes to make more profit as it’s going to use new entertainment system and provide wifi on the plane. However, people have different ideas about it.

For the company, adding another row of sears will increase the revenue for sure. To compete with other airline companies, WestJet uses a new entertainment system and offers wifi. The flight condition attracts customers. However, the cost increases at the same time because every change needs money. It’s necessary for the company to take some effects to make more profit. Meanwhile, WestJet announces that it is going to provide Canadian people with affordable tickets. With this value proposition, the company makes money through the large quantity. It’s rational to insert one more row. Besides, WestJet is going to make all the seats thinner so people will not actually notice the difference from additional seats.

It seems that it’s a great idea to have one more row of seats on the plane but consumers think in a different way. They doubt if thinner seats are comfortable to travel. They also doubt if it’s necessary to use thinner seats just for two or three more customers on the flight. And some customers do not want to reduce personal spaces during flights even with lower price.

Although customers have different idea about the decision of WestJet, strong strength will help WestJet in the long run. Time will tell us how successful it will be.

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Work cited:

WestJet floats idea of thinner seats, and more of them,Nov 05, 2014<http://www.cbc.ca/news/business/westjet-floats-idea-of-thinner-seats-and-more-of-them-1.2824709>