The designs of André Kim are said to “combine classical designs with futuristic elements”, often resulting in distinctive designs with bold, rich colors and motifs of Asiatic patterns, often of large roses, birds, or tree branches. For his fashion shows, Kim favors white-toned settings to bring out the unusual colors of his designs.

His designs are held in high regard by Korean celebrities, and many of these celebrities model in his fashion shows. His wedding dress fashion shows are particularly renowned for showcasing famous celebrities. Kim’s fame also extends beyond Korea’s borders – Michael Jackson once asking him to be his personal designer. However, Kim declined stating his clothes were for everyone.